MCDM - Resources

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Video Resources

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Recommended Books and Articles

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

by Paul Gillin

Groundswell: Winning in a World Transformed by Social Technologies

by Charlene Li, Josh Bernoff

Here Comes Everybody: The Power of Organizing Without Organizations

by Clay Shirky

The Wealth of Networks: How Social Production Transforms Markets and Freedom

by Yochai Benkler

Grown Up Digital: How the Net Generation is Changing Your World HC

by Don Tapscott

The Future of the Internet--And How to Stop It

by Jonathan Zittrain

The New Influencers: A Marketer's Guide to the New Social Media

by Paul Gillin

Convergence Culture: Where Old and New Media Collide (Revised with a New Afterword)

by Henry Jenkins

Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)

by Garr Reynolds

The Power of Myth

by Joseph Campbell, Bill Moyers

Aristotle's Poetics for Screenwriters: Storytelling Secrets From the Greatest Mind in Western Civilization

by Michael Tierno

Opportunity in the Chaos: Flip The Media blog post by Hanson Hosein