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Recommended Books and Articles

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
by Paul Gillin


Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li, Josh Bernoff


Here Comes Everybody: The Power of Organizing Without Organizations
by Clay Shirky


The Wealth of Networks: How Social Production Transforms Markets and Freedom
by Yochai Benkler


Grown Up Digital: How the Net Generation is Changing Your World HC
by Don Tapscott


The Future of the Internet--And How to Stop It
by Jonathan Zittrain

The New Influencers: A Marketer's Guide to the New Social Media
by Paul Gillin


Convergence Culture: Where Old and New Media Collide (Revised with a New Afterword)
by Henry Jenkins



Secrets of Social Media Marketing
Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
by Garr Reynolds


The Power of Myth
by Joseph Campbell, Bill Moyers


Aristotle's Poetics for Screenwriters: Storytelling Secrets From the Greatest Mind in Western Civilization
by Michael Tierno


Opportunity in the Chaos: Flip The Media blog post by Hanson Hosein
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